Smart device interactivity’s impact on value co-creation in the sport industry

Resumen: El propósito de este estudio es investigar el impacto que tienen los dispositivos inteligentes en la interactividad del cliente y la co-creación de productos valiosos en la industria deportiva a través de la implementación del capital social y la eficacia colectiva. Una muestra de 262 estudiantes participaron en este estudio, y un modelo de ecuaciones estructurales (SEM por sus siglas en inglés) fue calculado para medir la relación entre las variables en el modelo conceptual. Los resultados revelaron que la interactividad que consiste de control del usuario, sensibilidad, y sincronización tiene un impacto significativo en el capital social. Además, ambas la interactividad tecnológica y el capital social son asociados positivamente con la eficacia colectiva. Finalmente, la eficacia colectiva tiene una influencia positiva en la co-creación de productos de valiosos, pero el capital social no aparenta afectar directamente la co-creacioón de productos de valor. Basado en estos resultados, este estudio sugiere la necesidad de aprovechar las nuevas plataformas que apoyen la co-creación de productos valiosos con los clientes en un ambiente de mercadeo constantemente cambiante. Abstract: The purpose of this study is to investigate the impact of smart device's interactivity on customer value co-creation in the sports industry through bridging social capital and collective efficacy. A sample of 262 students participated in the study, and a structural equation modeling (SEM) was carried out to measures the relationship between variables in the conceptual model. The results revealed that interactivity consisting of user control, responsiveness, and synchronicity had a significant impact on bridging social capital. In addition, both technological interactivity and bridging social capital were positively associated with collective efficacy. Lastly, collective efficacy had a positive influence on co-creation value, but bridging social capital did not appear to directly affect co-creation value. Based on these results, this study suggests the need to take advantage of new platforms that can build value co-creation with customers in the rapidly changing marketing environment

Bystanders' Reactions to Sexual Harassment

Sexual harassment is associated with negative consequences for victims and bystanders. Because 9 in 10 victims do not report harassment, understanding bystanders' reactions to sexual harassment is important. Thus, my dissertation?s purpose was to advance the literature by analyzing bystanders' responses to sexual harassment by means of three studies. In Study 1, I examined bystanders' preferred punishment as a function of the harassment type and organizational culture. Participants were undergraduates (N=107) enrolled in physical activity classes at a Southwestern United States university (males n=53, 50%, females n=53, 50%; largely Caucasian n=79, 74.5%; age M=21.61, SD=2.70). The results indicate that harassment type affected bystanders' punishment preferences (B=.55, p<0.01). While the workplace culture did not directly affect punishment preferences (B=-.06, p=0.49), it moderated the relationship between harassment type and preferred punishment (R2=.03, B=.31, p&lt;0.05) such that quid-proquo harassment in proactive organizations resulted in the harshest punishment recommendations. In Study 2, I analyzed bystanders' reactions to different punishment levels delivered to the harasser. Participants were undergraduates (N=122) enrolled in activity classes at a Southwestern United States university (males n=68, 56.2%, females n=53, 43.8%; largely Caucasian n=94, 77.7%; age M=20.00, SD=2.00). The results revealed that congruity, or lack thereof, between their preferred punishment and the actual punishment affected their negative emotions (R2=0.04, B=-0.30, p&lt;0.01), organizational justice perceptions (R2=0.11, B=0.47, p&lt;0.01), and cultural consistency beliefs (R2=0.02, B=0.19, p&lt;0.05). In Study 3, I investigated bystanders? responses to different harassment levels as influenced by the organizational culture. Participants were undergraduates (N=183) enrolled in activity classes at a Southwestern United States university (males n=113, 61.7%, females n=66, 36.1%; largely Caucasian n=132, 72.1%; age M=19.84, SD=1.37). The results indicated that the harassment severity was positively associated with bystanders' intentions to intervene (B=.32, p&lt;0.001). The type of organizational culture did not affect willingness to act (B=-.07, p=0.32), possibly given the personal investment required by taking action. Alternatively, personal characteristics (i.e., political views) may supersede environmental influences. Collectively, these findings reiterate literature documenting harassment types? differential severity. Also, they outline additional advantages to promoting a proactive organizational culture. Finally, the influence of individual and environmental factors in decision making is highlighted

Observers’ Reporting of Sexual Harassment: The Influence of Harassment Type, Organizational Culture, and Political Orientation

Sexual harassment, Bystanders, Organizational culture, Political orientation,